Case Study | Impact Accelerator at Couchbase
Bridging Global Strategy with Local Execution in EMEA Markets
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The Challenge
Couchbase, a leading NoSQL cloud database company, needed to strengthen its marketing localisation efforts across EMEA. The organisation aimed to increase engagement in key markets by delivering country-specific content and targeted landing pages to better support regional marketing campaigns. However, they faced resource gaps in their digital marketing team during a critical campaign period.
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Our Role
Armor Associates stepped in as a Digital Marketing Interim to provide immediate marketing support and execution within the EMEA marketing team. Our role was to accelerate localisation initiatives, ensuring that campaign materials were adapted effectively for different regional markets and aligned with Couchbase’s overall brand and demand generation goals.
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What We Delivered
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Developed localised content tailored to the cultural and business context of priority EMEA countries
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Built country-specific landing pages to improve relevance and campaign conversion rates
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Integrated localisation efforts into active marketing campaigns to enhance lead generation performance
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Provided strategic input into campaign planning to better align messaging with local market needs
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Why It Worked
Our success at Couchbase was driven by:
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Deep understanding of EMEA market nuances and the importance of localisation for engagement
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Agile execution, ensuring that localisation assets were delivered on time and in sync with campaign launches
Collaborative partnership with Couchbase’s regional marketing managers and digital teams, ensuring high-quality outputs tailored to audience expectations