Strategic Navigator

Fractional Marketing Services

Fractional Marketers are experienced strategic professionals who provide leadership, planning and execution, adapting their efforts to meet your business' evolving needs. This flexible approach is ideal at various stages of growth, offering a high-level marketing expertise without the long-term commitment or overhead of a full-time hire.

Senior-level marketing leadership embedded across five key stages of growth

Armor Associates - Strategic Navigator Model

A Modular Support - Engage Us at Any Stage

Our Fractional Marketing Model

A Flexible, Embedded Approach to Senior Marketing Leadership

At Armor Associates, our Fractional Marketing Model places senior marketing leadership directly within your organisation without the cost or commitment of a full-time executive. We work as part of your leadership team to bring strategic clarity, commercial focus and measurable results.

Our involvement adapts to your business priorities - whether you are shaping a Go-to-Market strategy, planning international expansion, refining your product roadmap or implementing advanced marketing technologies. Whether you need support shaping strategy, leading execution, or bridging a leadership gap, we embed where we are needed most.

Our Engagement Process

🧭 Discovery Call

We begin with a focused conversation with your project lead or executive team to understand your goals, objectives, challenges and current setup.

🧩 Scope & Planning

Together, based on your need, we define the scope of work, agreeing on priorities, deliverables, timeline and budget. This may include GTM planning, positioning, marketing operations or growth strategy design.

🚀 Execution & Impact

We integrate seamlessly into your team - supporting existing marketing leaders or stepping in where strategic capacity is needed. From driving strategic initiatives, optimising processes, leading new market launches, or filling temporary leadership gaps, we bring senior-level expertise with flexibility and focus.

Why Work with Armor Associates?

With over 20 years of marketing experience in fast-paced B2B scale-up environments, Armor Associates offers flexible, senior-level support without the overhead of a full-time hire. We integrate quickly, contribute at a strategic level, accelerate growth, build brand presence and help you move fast. No lengthy agency evaluations. No inflated retainers. Just trusted expertise where and when you need it most.