Case Study
Case Study | Strategic Navigator
The Challenge
Building a scalable B2B Marketing Engine with interim support and Go-To-Market Expertise for this international B2B high tech manufacturer corporation.
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Our Role
Armor Associates stepped in as interim marketing leader support, conducting a go-to-market audit, selecting the right tools, defining the strategy and recruiting the marketing team to build the engine for growth.
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Case Study | Momentum Builder
The Challenge
OnBoard, a B2B SaaS platform, faced the challenge of building its marketing growth engine across EMEA and Australia.
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Our Role
We joined OnBoard as part of the leadership team to provide support during this pivotal phase.
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Case Study | Impact Accelerator
The Challenge
Couchbase, a leading NoSQL cloud database company, needed to strengthen its marketing localisation efforts across EMEA.​
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Our Role
Armor Associates stepped in as a Digital Marketing Interim to provide immediate marketing support and execution within the EMEA marketing team.
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Testimonials
"Valerie approached her role with both strategic insight and a deep respect for the operational realities of our business. Rather than imposing a standard solution, she collaborated with key stakeholders to build a marketing strategy that was not only ambitious but fully aligned with our commercial priorities and internal constraints by taking the time to understand our markets, products and the challenges we were facing.
Valerie then led the implementation of practical marketing tools and processes, ensuring they worked in our context and had buy-in across the business. Her marketing expertise, rigor and ability to deliver within tight parameters made her an invaluable partner in building up our new marketing function..."
Klaus T. | GM Hitachi Europe
"Valerie has versatile experience in various marketing roles and this supported her to quickly get in full speed in her role. She approaches every task with a positive attitude, great speed and a commitment to excellence that inspired her team..."
Teppo H. | Director Marketing Hitachi
“2021 was an incredibly important and impactful year for OB....we grew the team..raised our series B......I've been impressed with Valerie on so many levels, but maybe none more than seeing the position of leadership she's created for herself ...95% of all new rev were delivered via marketing (in EMEA APAC)....Valerie takes a do-it-yourself type approach to all things marketing and beyond - SF administration, outbound marketing, events, AP and AR..."
Rob K. | CMO OnBoard