Armor Associates | Steering Your Business Through Change

At Armor Associates, we provide steadfast leadership, navigating your company through challenges to calmer waters.

Strategic Marketing & Project Management When You Need It Most

At Armor Associates, we step in when marketing really matters, whether you are entering new markets, launching products, or bridging a leadership gap.

With over 15 years of hands-on experience prior to founding Armor Associates, our roots are in real-world delivery. We launched in 2011 to support a fast-scaling American SaaS platform expanding into Europe, guiding their EMEA entry with senior-level marketing leadership and execution. Since then, we have helped dozens of B2B tech companies across the UK, Europe and North America to drive growth, sharpen positioning and build scalable marketing foundations.

We are not just consultants. We are embedded partners; working within your business to align strategy, execution and team capability with your commercial goals.

Key Areas of Expertise

Growth Strategy That Delivers: Aligning marketing initiatives with core business objectives, rooted in commercial impact, not vanity metrics.
Project Management: Designing efficient processes for seamless execution.
AI-Led Thinking: We stay sharp through ongoing training with leading AI and marketing experts, ensuring your strategy stays ahead of the curve.

Executional Firepower: From high-stakes launches to rapid market entry, we move quickly and build intelligently.

Team Building: Transforming teams and fostering a customer-first culture.

Our Experts

Testimonials

"Valerie approached her role with both strategic insight and a deep respect for the operational realities of our business. Rather than imposing a standard solution, she collaborated with key stakeholders to build a marketing strategy that was not only ambitious but fully aligned with our commercial priorities and internal constraints by taking the time to understand our markets, products and the challenges we were facing.

Valerie then led the implementation of practical marketing tools and processes, ensuring they worked in our context and had buy-in across the business. Her marketing expertise, rigor and ability to deliver within tight parameters made her an invaluable partner in building up our new marketing function..."

Klaus T. | GM Hitachi Europe

"Valerie has versatile experience in various marketing roles and this supported her to quickly get in full speed in her role. She approaches every task with a positive attitude, great speed and a commitment to excellence that inspired her team..."

Teppo H. | Director Marketing Hitachi

“2021 was an incredibly important and impactful year for OB....we grew the team..raised our series B......I've been impressed with Valerie on so many levels, but maybe none more than seeing the position
of leadership she's created for herself ...95% of all new rev were delivered via marketing (in EMEA APAC)....Valerie takes a do-it-yourself type approach to all things marketing and beyond - SF administration, outbound marketing, events, AP and AR..."

Rob K. | CMO OnBoard

William Steen
Director

Valerie Faguet
Marketing Director

Why choosing Armor Associates

We work closely with CEOs, CMOs and founders of high-growth SaaS and tech companies who need results without delay. Whether acting as interim marketing leadership, filling strategic gaps or leading high-impact initiatives, our role is to embed swiftly, think clearly and deliver outcomes.

If your business is growing fast and you need experienced marketing leadership or programme manager that hits the ground running, we are ready to step in.