Blog | Should You Worried About Not Using AI?

Your Business Is Thriving Without AI. Great But Should You Be Worried…Yet? 

How many new AI tools have been launched over the past 12 months? How many will be available over the next few years? How can businesses decide which tool to adopt which will be best for their business now and over the year? Wasn’t it the responsibility of the IT department to evaluate and select the best IT software for business, is it still the case?​

Too many questions…The point is, AI is here to stay but the real question is :​

If your business is doing well, what specific outcome would AI meaningfully improve?

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Recent studies show that many CMOs moved quickly into experimentation and early adoption without the strategic foundations to support long term value (source: makingscience). Many businesses are learning the hard way that AI does not fix a lack of focus, it is a layer across your entire business. It will only be as good as your strategy. 

So yes, AI will continue to evolve and yes it will help small organisations and larger corporations at different levels because start-up, SMB, corporate don’t have the same need. But now it is time to sit around the table to develop your strategy, develop your long term and short term plans. You also have to decide whether your business is ready to have AI integration. 

Business owners and leaders should think differently:

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• What is the real case for adopting AI right now?

• What parts of the business would benefit and which would not?

• Is your company structurally ready to adopt new capabilities without creating chaos? 

AI is an additional component to add to the mix when planning but it should not replace the marketer's expertise. It is key to remember that, in order to benefit from bringing AI solutions into your marketing, your business should have completed its digital transformation. 

How leaders can assess whether their organisation is ready to introduce more intelligent capabilities into their marketing engine?

Many businesses fail not because the technology is wrong but because the organisation is not structurally ready for it. Leaders who are still mid journey in their digital transformation should not feel pressured to layer new capabilities.​

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AI tools amplify what already exists. They accelerate clarity if your foundations are strong but amplify confusion if they are not.​​​

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