Case Study | Strategic Navigator
Building a Scalable B2B Marketing Engine with Fractional Support and GTM Expertise
1
The Challenge
This international B2B high tech manufacturing needed a structured, scalable marketing engine to enable growth. They required clarity on their go-to-market strategy, the right marketing technology and a capable team to execute.
2
Our Role
Armor Associates stepped in as interim marketing support, conducting a go-to-market audit, selecting the right tools, defining the strategy and recruiting the marketing team to build the engine for growth.
3
What We Delivered
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Go-to-market audit to assess gaps and opportunities
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Recruited and trained the marketing team
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Selected and implemented HubSpot for automation
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Aligned sales, service and marketing through a unified GTM plan
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Developed a content strategy to generate product interest
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Reported regularly to the board with progress and insights
4
Why It Worked
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Fast recruitment of high-performing B2B marketing talent
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Sales enablement and tight cross-functional collaboration
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Proven expertise in lead generation and automation setup
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Interim leadership that provided momentum from day one
